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Tell me about yourself: answer for sales executive

Sales panels judge you on numbers, territory and how you handle a 'no'. Open with the target you met and the market you covered, then give one story of a hard sale.

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A sample answer for a sales executive

The name, place and numbers in this sample are made up. Use it to see the shape of a good answer, then tell your own story.

Sample from Gurpreet, a sales executive with 3 years in FMCG around Ludhiana, in a job switch interview

About 1 min 5 sec 148 words

  1. Presentwho I am now

    Good morning, sir, I'm Gurpreet Singh, a sales executive with three years in FMCG, covering general trade in the Ludhiana region. I handle about eighty retailers and four distributors.

  2. Pastwhat I have done

    Last year, I achieved one hundred and eighteen percent of my annual target and opened forty new outlets. My best win was a large wholesale shop that had refused us for two years. I visited every week, fixed a delivery delay for them and finally got my first order. It took patience more than any clever pitch.

  3. Futurewhy this role

    I'd like to move into key accounts, where I can handle fewer but bigger customers. Your company is expanding in Punjab, and I know this market well enough to add value from the first month. I'm comfortable travelling five days a week, and my current manager will confirm my numbers if you wish to check them. My notice period is thirty days.

Short version

Three sentences, for when you're nervous.

I'm Gurpreet, a sales executive with three years in FMCG around Ludhiana, handling eighty retailers and four distributors. Last year I achieved 118 percent of target and opened forty new outlets. I'd like to move into key accounts.

3 things to include

  • Target in percent

    A hundred and eighteen percent is the first thing a sales manager looks for.

  • Your market

    Region, channel and number of outlets let them compare you with their own team.

  • A hard sale story

    One shop that said no for two years shows your patience better than any adjective.

2 things to avoid

  • Blaming the product or price

    Every salesperson knows these. Show what you did despite them.

  • Hiding your numbers

    If you missed a year, say so and explain. Vagueness is worse than a miss.

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